Schärdinger Protein Cottage

For Virtual Identity AG and their client Schärdinger, we created a FOOH ad that turns Protein Cottage into a full-body power-up.

Casting was key (and not so easy): We shot the switch for real with two performers – an entry jumper and a taller, pumped double for the exit. We captured it as a practical before/after setup, using the pass behind the pack as cover to switch performers (see our behind the scenes pictures).

The result: a product-led transformation that lands in a blink. Product first, message instant, Schärdinger Protein Cottage makes the claim impossible to miss.