Purina Felix DOOH

For our client Purina Felix, we brought the brand’s beloved black-and-white cat off the screen — and into the streets in full 3D.

The campaign launch fell right around the sold-out Robbie Williams concert at Ernst-Happel-Stadion– perfectly timed in the same fan hotspot and seen by tens of thousands passing through Vienna’s Prater.

Turning Felix from his classic 2D TV look into a true 3D character was our biggest challenge. 2D and 3D follow completely different design rules, so every detail mattered. It took patience, testing, and a lot of technical care to make him look exactly right.

Filming at the Prater was its own adventure. The area is busy all day, which gave us only small windows to shoot. Instead of seeing it as a limitation, we saw it as proof of just how valuable this screen is — a place where thousands pass by every hour.

Beyond Vienna the animation was also adapted for Warsaw Poland, showcasing how 3D billboard campaigns can scale as multi-country activations with localized adaptations.