Raiffeisenlandesbank DOOH

For Raiffeisen’s nationwide “Stadtbank” campaign, we created a site-specific 3D DOOH activation on Vienna’s Prater Iconic Screen.

This time, the location inspired the idea. Prater means play — so we turned the screen into a giant slot machine. As the reels spin, the jackpot reveals itself: a Raiffeisen card sliding out toward the viewer.

The animation was built as an anamorphic illusion, tuned perfectly to Prater’s approach angles and dwell time. The pull and the payout read instantly for everyone walking down the main path.

Executed on a tight timeline, this 3D Billboard became one of the standout moments in Vienna’s citywide “Stadtbank” campaign.