dm Mixed Reality Series

The goal of this series was to draw attention to dm’s own brands through fake out-of-home advertising. Each of those concepts we were approached with shared a key element: the seamless interaction between real people and CGI.

Whether it was a girl leaping from lipstick to lipstick, a man inflating a massive sunscreen, or two girls squeezing dish soap, each idea played with the boundary between reality and digital magic.

One of the key challenges was making the interaction between live actors and CGI elements feel natural. But the end result was eye-catching, leaving viewers wondering what was real and what wasn’t.

Views: 3,1 Mio. Organic reach, 128.000 Organic interactions