Volvo Underground Garage

Our goal was to create an innovative ad that showcases Volvo’s core values: safety, reliability, and innovation. We achieved this through a fake out-of-home ad (fooh ad) bringing Volvo’s “Bling Bling” campaign to life.

While the initial concept of a garage opening with a remote control was already captivating, the real challenge lay in enhancing this idea. We integrated an underground garage visible through a glass floor, making the mixed reality video more immersive and engaging.

The seamless blend of real-world elements with CGI delivered a powerful message that highlighted Volvo’s innovation while staying true to their core values, gaining significant attention.

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