Austrian Airlines New Year’s 2025 campaign

To ring in the new year, we created a celebratory post for Austrian Airlines, welcoming 2025 in style. Initially introduced to us by Virtual Identity, the project was fully developed and executed by our team.

The FOOH ad featured the doors of an Austrian Airlines plane opening, releasing CGI-generated lucky charms like horseshoes, four-leaf clovers, and chimney sweeps.

A tight production timeline, unpredictable weather conditions, and the last-minute availability of the aircraft – thanks to Austrian Airlines’ flexibility – made this project particularly unique. The yellow staircases also received a digital touch-up, adding to the polished look of the final fake out of home ad.

With 539K views and counting, this New Year’s greeting captures the charm and spirit of Austrian Airlines, delivering a message of good fortune for the year ahead