Desserta Hellas FETA

For Virtual Identity AG and their client Dessert Hellas, we created a "FOOH" to mark the start of summer—starring Greece’s most iconic cheese - FETA.

What looks like a peaceful lake scene with a paddling block of feta is, in fact, a fully composited image. The main scene was shot on a dock, then enhanced with CGI. The lakescape - digitally rebuilt to match reflections and interactions. Moreover we played spring foliage, and subtle lighting tweaks, helping create a warm and early summer feel.

The result is playful and designed to stop the scroll—putting Dessert Hellas Feta front and center in a surreal, memorable setting.