Willhaben
Our goal was to develop and shoot a FOOH ad that highlights Willhaben’s core message: Selling second-hand items not only puts money in your pocket but also makes someone else’s day.
One of the key challenges in bringing this idea to life was creating an animation where a passerby interacts with a CGI element – grabbing a second-hand item straight from the ad itself.
This seamless interaction between digital and real highlights how second-hand items can find new value – turning somebody’s pre-owned piece into someone else’s first choice.
- Client
- Willhaben
- Production
- rendersnek Film&Farbe
- Concept
- rendersnek
- VFX
- rendersnek
- SFX
- Lucis Sound
To watch this video, please accept the use of cookies for Vimeo.
