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Fake Out of Home is a new creative avenue that's gaining momentum in advertising and marketing for blurring the line between fiction and reality. This unique and groundbreaking approach is making waves in the industry worldwide, and the city of love, Paris, is no exception.
Fake Out of Home, also known as FOOH, mixed reality ads, mixed reality videos, or augmented reality videos, is a type of short-form advertising that creates a hyperrealistic illusion by combining 3D computer-generated imagery with actual video footage. These ads, sometimes referred to as CG ads, mainly exist on popular media platforms like YouTube, TikTok, Instagram, Facebook, etc.
Want to learn more about Fake Out of Home? Here's a 2024 guide on Fake Out of Home.
Why Fake Out of Home Ads in Paris Are Gaining Traction
Paris, boasting over 2.1 million citizens, is known for its iconic and breathtaking landmarks like the Eiffel Tower, Louvre Museum, Notre-Dame de Paris Cathedral, and Arc de Triomphe. The city is popular for being a hub for fashion, art, and culture.
FOOH ads incorporate real-life video footage of iconic landmarks, and because of Paris' rich history and recognizable and beautiful architecture, the city has become a prime location for FOOH ads. FOOH ads bank on viewers' ability to recognize and connect with these landmarks, and with places like the Arc de Triomphe being one of most easily distinguishable landmarks in the world, it's no surprise that Paris is a hotspot for FOOH ads.
Curious how FOOH ads are made? Check out our article: How To Make Viral Fake Out Of Home Ads 2024 | Rendersnek
Even people who haven't visited Paris can easily recognize the city's landmarks through media and pop culture references, making it an ideal location for shooting FOOH ads that can resonate with a global audience and surpass cultural and language barriers.
With its popularity as a tourist destination and cultural hub, just Paris alone provides a vast and diverse audience for FOOH ads to target. Many brands have noticed this, utilizing Fake Out of Home ads in Paris as a powerful tool to reach and engage with their target audience – and we expect to see even more FOOH ads popping up in the city of lights in the coming years.
Examples of Fake Out-of-Home Ads in Paris
Fake Out of Home in Paris is a relatively new phenomenon, but it's already making a significant impact on the advertising landscape. Here are some notable examples of FOOH ads that have used iconic locations in Paris:
This fun Fake out of Home ad in Paris celebrates the opening of a new Levi's flagship store on the Champs-Elysées. The ad creatively integrates Levi's branding with iconic Parisian landmarks. The scene features a gigantic piece of denim fabric blowing in the wind of the bustling city, turning objects like vinyls and a painting of Liberty Leading the People, into a denim-ized Parisian dream.
The highlight of the ad is a stunning CGI animation where the Eiffel Tower and the Arc de Triomphe appear to be draped in oversized Levi's denim, emphasizing the brand’s influence and presence in the city. The video concludes with an announcement of the store opening on April 25th, inviting viewers to join the celebration and stay tuned for more updates.
This FOOH ad for La Roche-Posay's sunscreen takes place on a sunny day in Paris. The ad features a woman reading on a bench in the landscape of the city, with the Eiffel Tower in the background. Suddenly, a gigantic hand holding a life-sized sunscreen bottle appears above her, casting a shadow over her and the surrounding area.
This ad is a creative way to visually demonstrate the product's sun protection capabilities while also cleverly incorporating Parisian landmarks. The ad's caption even ends with a call-to-action, asking viewers if they're "committed to keeping your skin healthy by making every day a sunscreen day?".
Sometimes, your FOOH doesn't need to be complex, it just needs to be fun! This ad from Havaianas Europe celebrates the arrival of spring in Paris using a vertical garden wall with a Havaianas sandal concealed under the greenery.
As seconds pass, the greenery starts to peel away, exposing the sandal and bringing spring to life on a Parisian balcony overlooking the bustling city. The ad is simple, visually pleasing, and effectively promotes the brand and its message.
Where else should a French luxury fashion brand showcase its newest collection of polos than in the heart of Paris? This mixed reality ad from Lacoste features a garment conveyor belt that appears to be transporting L1212 polos across the landscape of the Eiffel Tower.
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The ad shows the various colors of the polo collection, from green to blue to yellow and pink, and the iconic Eiffel Tower serves as a large-scale backdrop for the ad. And from the millions of views and interactions this ad received, it's clear that showcasing in Paris was a smart decision for Lacoste.
Who says you can only promote beauty products or clothing on FOOH ads? Paramount Pictures France used this innovative form of advertising to promote their new movie, "Bob Marley: One Love". The ad features a life-sized record player starting to spin as a ferrywheel in front of the Eiffel Tower, with Bob Marley's face adorning the record.
The ad plays the iconic song "One Love" by Bob Marley as it spins, and pans out to reveal a postboard of the film's title and release date, cleverly incorporating the iconic Eiffel Tower and a nod to the film's subject. You can't get more Parisian than that.
Challenges and Considerations for Fake Out-of-Home Ads in Paris
Fake Out of Home ads in Paris can be a clever and cost-effective way to improve your audience reach and bring more attention to your brand or message. However, as with any form of advertising, you need to keep in mind possible challenges and considerations when creating your FOOH ad in Paris:
1. Respectful use of landmarks and understanding of cultural significance
Paris isn't just any city – it's a cultural and historical hub. It's a city filled with diverse and meaningful landmarks that hold significance for its people. As a brand, it's essential to respect these cultural symbols and use them in an appropriate and respectful manner.
And this doesn't just apply to locations like the Eiffel Tower or Arc de Triomphe either, how you portray daily life and people in your FOOH ad also matters. Avoid cliches and stereotypes, and be mindful of cultural sensitivities that represent the diverse population of Paris.
2. Obtaining necessary permits and permissions
Before creating your Fake Out of Home ad in Paris, you need to obtain the necessary permits and permissions from local authorities. This process can take time and may include fees, so make sure to plan ahead and budget accordingly.
Our team at Rendersnek covers all the research and paperwork needed for your Fake out-of-home ad in Paris or anywhere else world so you in th can focus more on the creative process and less on the logistics.
3. Adhering to regulations and policies
Paris, like any other city, has regulations and policies in place for advertising. These may include copyright laws, trademark laws, and advertising guidelines for different industries. For example, the Eiffel Tower is copyrighted under European copyright law, and you can't use a photo of it at night (when it's lit up) for commercial purposes without permission from Société d'Exploitation de la Tour Eiffel (the company that owns the tower).
Making sure your Fake Out of Home ad in Paris adheres to these regulations is crucial to avoid any legal issues and maintain a positive brand image. Consulting with legal experts or working with a skilled 3d animation team can help ensure your ad follows all necessary regulations and avoid any troubles that come with licensing or copyright infringement.
4. Transparency over “fakeness”
Fake out-of-home ads are meant to look hyperrealistic and make netizens wonder at first if they're real or not. This is where ethical considerations can come into play. Marketers often rely on completely "manipulating" their audience for full impact, but we recommend considering being transparent about your Fake Out of Home ad and putting ethical considerations at the forefront of your branding.
This can be done through a hashtag or disclaimer stating that the ad isn't an installation, and is digitally altered for promotional purposes. Keeping your audience informed and respecting their intelligence can help build trust and credibility for your brand. After all, it's not just the initial shock factor that makes a successful ad but also the lasting impression it has on your audience.
Final thoughts
Using Fake Out-of-Home ads in Paris is an excellent way to expand your brand's reach and create a truly memorable experience for your audience using an iconic and culturally significant city as your backdrop.
And as technology and AR continue to advance, we can only expect more creative and innovative uses of Fake Out-of-Home ads in Paris and around the world. With careful planning and execution, Fake Out-of-Home ads in Paris can be a highly effective and creative marketing tool that can take your brand to new heights… Or, as they say in Paris, "Toujours plus haut!" (Always higher!)
So why not consider incorporating a Fake Out-of-Home ad in your next advertising campaign and see the impact it can have? The possibilities are endless, and the results may just surprise you.
Got a question or want to learn more about Fake Out-of-Home ads? We'd be happy to help.
