FOOH is an innovative advertising technique that seamlessly blends Computer Generated Imagery (CGI) with real video footage. This method allows brands to showcase digitally created products or objects within real-world settings. FOOH got popular through Social Media where Brands collaborated with 3D-Artists creating videos which went viral. By using FOOH, advertisers can create hyper-realistic scenarios without the constraints of physical product placements. While FOOH offers a fresh and immersive advertising approach, it also requires expertise in both CGI creation and video editing to ensure a believable integration. Want to know more? Check out our Blog Article.

rendersnek is specializing in Mixed Reality Videos/ Fake Out Of Home Ads. Adding fake out of home ads to your campaing can serve several purposes, i.e. bringing attention to an out of home campaign, activating a mural or explaining your product in an innovative way. By integrating cutting-edge visuals and sound, we ensure that marketing campaigns stand out and resonate with audiences. Aiming to drive higher engagement to your campaigns.

Virality of FOOH Ads depends on creativity, eye-catching design, audience relevance, and potential for virality. Essential aspects include unique ideas, strong visuals, engaging content, and elements like emotional narratives or surprising visual effects. Want to know more - check out this blogpost about how to create viral fake out of home ads.

The process begins with tracking video footage to recreate camera movements in a virtual space. This step is crucial for placing 3D objects in the scene and adjusting elements like lighting and reflections, which contribute to the realism of the ad. Skills required for this process include 3D animation, video editing, and a deep understanding of lighting and material properties to achieve a realistic look. The final stage involves 3D compositing, where different elements are combined to create the final ad.

Mixed Reality Videos mix real video and computer generated elements. Basically computer generated elements are layered above video material. That's basically what Hollywood does in certain scenes of SCI-FI movies.

While AR overlays digital content on the real world using your phone as a "filter", VR immerses users in a completely virtual environment using e.g. the Meta Quest or Apple Vision VR Glasses.
Mixed Reality Videos combine CGI (=Computer Generated Imagery) and real video footage. The difference to AR is, that for now way higher quality can be achieved and that AR and VR are interactive, but Mixed Reality Videos are “just” videos.

Definitely! Mixed Reality and CGI videos bring products to life, share brand tales, and captivate customers. B2C brands can use these videos for unforgettable and immersive experiences that resonate with consumers.

Sound design gives videos emotion and depth. It shapes how viewers feel, whether it's excitement, nostalgia, or urgency. For marketers and brands, great sound ensures the message is both seen and felt, making the viewer's experience more powerful.

Not at all, product businesses can highlight their items with Mixed Reality or CGI. Meanwhile, service providers, schools, event hosters and non-profits can use these videos to simplify ideas, share goals, or narrate stories in a visually engaging way.

Absolutely! Customization allows the video to align with your brand's identity and resonate more effectively with your target audience.

From comic look to hyperrealistic, everything is possible.

We've collaborated with a diverse range of clients, from marketing agencies, videographers and B2C brands to Festivals like Vapiano. Check out our projects to find more information.

Concept development is the foundation of any fooh project. It ensures clarity, relevance, originality, and feasibility, making sure the final product resonates with the target audience and stands out in the market. Learn more on how to create viral fake out of home ads in our blog article.

1. Needs assessement in a first meeting. So we understand what our client wants.

2. We create one or multiple concepts that fulfil our clients needs.

3. Video Shooting: Either the client provides the content or we shoot it ourselves.

4. Creating the 3D object(s) and the blend the CGI into the videofootage.

5. Feedback and Revision

6. Delivery

Contact us for more details.