Ötztal Tourismus Hannibal

We helped Ötztal Tourism announce HANNIBAL, the largest contemporary glacier theater production by Lawine Torrèn, in collaboration with Sölden and Red Bull. Our goal was to create a unique and engaging announcement for this extraordinary event.

One challenge was ensuring the natural interaction between the skiers and the Asian snow-elephant, which, of course, wasn’t present during the video shoot.

The combination of CGI and real skiing blended seamlessly with Ötztal’s Instagram feed, promoting the event in a fresh and innovative way.

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