ÖBB VorZUGspunkte

For ÖBB’s VorZUGspunkte campaign, we teamed up with Jung von Matt to bring their idea to life with FOOH. The ad shows an ÖBB train arriving at the station, unleashing a cascading wave of VorZUGspunkte, while a second spot features the Vorteilscard erupting with points.

Creating the CGI avalanche effect and the eruption of the points required precise simulation work to ensure the points interacted as naturally as possible with the surroundings.

The result: An instantly recognizable FOOH ad that makes collecting points with ÖBB impossible to miss.

This campaign was for Social Media and Digital Out Of Home (DOOH)