BILLA Gorilla
BILLA launched their “Pflanzilla” store in 2022, an all-vegan supermarket division. Draw attention to the new shop, was the purpose of this mixed reality ad featuring the CGI “BILLA Gorilla".
The challenge was to ensure that the BILLA Gorilla seamlessly blends with real-world environment, sparking thoughts like "is this real?".
This mixed reality video not only captured attention but also sparked conversations, being featured in multiple news articles.
- Client
- Tante Emma Werbeagentur GmbH
- Brand
- BILLA
- Production
- rendersnek.
- Concept
- Tante Emma Werbeagentur GmbH
- VFX
- rendersnek. Philipp Erkinger
- SFX
- rendersnek.
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