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Creating effective advertisement is truly an art form. It goes beyond merely targeting the right audience; it’s about forging a genuine emotional connection and capturing attention at just the right moment.
At rendersnek, we’re all about taking this to the next level with Fake Out of Home Ads (FOOH Ads). In this post, we invite you to explore the creative process behind our high-impact visuals that not only make audiences stop, stare and share. Join us as we delve into the techniques that transform ordinary ads into viral sensations.
What Are Fake Out of Home Ads and Why Are They Effective?
Here’s a brief definition: Fake Out Of Home Ads are advertisements that combine actual video footage with computer generated imagery (CGI), mostly showcasing a product in an absurd, close-to-reality way.
As we move through 2024, FOOH Ads have become a dominant force in digital marketing, with new viral sensations emerging almost weekly. This trend, which gained significant traction in 2023, has now been embraced by an even wider array of global brands. Industry giants like Maybelline, Samsung, Adidas, and Apple have not only adopted this innovative advertising approach but have also pushed its creative boundaries, setting new standards for digital engagement.
Learn more about why FOOH matters in today’s digital landscape in this article.
4 Key Elements That Make Fake Out Of Home Ads Go Viral
Creativity and originality
What goes for every advertisement also counts for Fake Out Of Home Ads. People want creativity and originality. No matter if you’re an artist or a brand. It's worth spending a couple more hours on planning and designing the concept; it might take a surprising turn and end up going viral.
Attention-grabbing visuals and design
Strong visuals and effective design saturate social media, demanding that you distinguish yourself to truly make an impact. Use the first 1-3 seconds to grab the users attention by setting up the hook. Moreover spend time on details. Shadows, reflections, lighting and poor rotoscoping will give your video away although people won’t be able to put a finger on it. You don’t want your audience wandering what’s wrong with the video, you want them to be stunned and wonder how this looks so real, while knowing it’s not.
Viral potential of your Fake Out of Home Ad
Understanding the viral potential of your Fake Out of Home Ads is paramount to their success. Consider this as the secret sauce that can propel your content to the far reaches of the internet. Viral potential isn't just a matter of luck; it's a calculated aspect of your FOOH Ads strategy. During the concept phase, invest time in dissecting your content and identifying what could make it go viral. Is it an emotionally stirring narrative, an unexpected twist, or a story that resonates with a broad audience? Perhaps it's a jaw-dropping visual effect that leaves viewers in awe. Deliberately place these elements within your video, strategically build up to them, or unleash them right from the beginning. Remember, while there's always a bit of luck involved in virality, meticulous planning and attention to the factors that drive sharing can significantly boost your FOOH Ads' chances of becoming the next internet sensation.
The rendersnek Step-by-Step guide how to create viral fake out of home ads.
Now that we discussed the key elements of successful fake out of home ads, let’s walk through the process of creating one - or at least how we at rendersnek work.
Idea generation and brainstorming
The journey begins with a collaborative meeting between our 3D animation studio and your team. This initial briefing is crucial for understanding your needs and those of your clients. We dive deep into your briefing materials and conduct basic online research to fuel our brainstorming process. Whether we ideate together or internally, we don't move forward until we've landed on a concept that truly excites both parties
Shoot the Video
With a solid concept in place, we move on to the video shoot. Our priority is ensuring a smooth, legally compliant process. We guide you through important considerations like copyright issues and avoiding defamation. Remember, the foundation of all FOOH Ads is high-quality video footage. We'll help you decide on the optimal format (16:9, 9:16, or 4:5) and resolution (Full HD, 4K) to match your vision and platform requirements.
Creation aka Where Magic Happens
The creation process is where your FOOH Ad truly comes to life:
Tracking: We begin by recreating the camera movement from the video footage in a virtual space.
Virtual Scene Recreation: Using the tracking data, we build a digital environment that mirrors the video footage.
3D Integration: We seamlessly insert 3D objects into this virtual scene.
Realism Enhancement: This crucial step involves fine-tuning lighting, materials, and reflections. Lighting, in particular, accounts for about 80% of achieving a realistic look.
3D Compositing: Finally, we composite everything together. This involves blending the 3D elements seamlessly with the original video footage. In some cases, we may need to "free" certain objects from the original video - meaning we separate them from their background - and then layer them over our CGI elements. This technique adds an extra level of realism by ensuring that real-world objects correctly interact with or partially obscure the digital additions. É voila you got your FOOH Ad.
While there's still significant manual work involved (not AI driven yet), we've omitted some complexities in the explanation to keep things clear and accessible, ensuring that we handle all the heavy lifting for you.
Have questions or ready to start your CGI ads journey? Don't hesitate to contact us for more information or to begin your project.
Ethical Considerations in Creating Fake Out Of Home Ads
While FOOH ads offer exciting creative possibilities, they also raise important ethical questions that deserve careful consideration. This is a huge topic that will be discussed in a separate article, but for now note that a lot of public buildings have a historical background, so think twice if you want to alter or play with this building.
At rendersnek, we understand the importance of these ethical considerations. That's why when you work with us, we conduct thorough researches on the locations and contexts of your fake OOH campaigns. We believe that by addressing these considerations proactively, we can help shape a responsible and sustainable future for FOOH advertising.
Will the Trend Of Fake Out Of Home Ads last?
The buzz around Fake Out of Home Ads is undeniable in the marketing world, but will this trend stand the test of time? We anticipate that FOOH ads will not only persist but flourish as a dominant force in advertising for the foreseeable future.
As technology advances, FOOH ads will become increasingly sophisticated, incorporating elements like augmented reality and interactive features that enhance viewer engagement. This evolution will enable brands to create immersive experiences that seamlessly blend with real-world environments.
Brands like Ralph Lauren are already pioneering fresh approaches to FOOH ads, showcasing their products uniquely. While the initial viral excitement may settle down, this shift opens up exciting opportunities for creativity and storytelling within the medium. Ultimately, CGI ads are poised to become a staple in advertising strategies, continually pushing boundaries and leaving a lasting impact on consumers.
Conclusion
To sum it up: Fake Out of Home Ads (FOOH Ads) are going viral all over social media, due to their creative and attention-grabbing nature. By blending real video footage with imaginative 3D elements, these ads are turning heads and sparking conversations across social media platforms.
What makes FOOH ads stick? It's their perfect cocktail of creativity, jaw-dropping visuals, and laser-focused audience relevance that makes them stand out and go viral. The surge in FOOH ads popularity has transformed the advertising landscape, offering brands unprecedented opportunities to captivate audiences with visually stunning and shareable content. As this trend continues to evolve, it's reshaping consumer expectations and challenging marketers to think beyond traditional advertising constraints.
But with great power comes great responsibility. As we embrace this new frontier, it's essential for creators to navigate the ethical implications. Balancing innovation with responsibility is key to ensuring that FOOH ads enhance rather than disrupt the environment.
Looking ahead, we believe that FOOH ads will remain a significant force in advertising, reshaping consumer expectations and encouraging marketers to think outside traditional boundaries. For creative professionals, fake out of home advertising presents exciting opportunities to explore fresh ideas and connect with audiences in meaningful ways.
So, keep an eye out for these digital marvels and the creativity they bring to advertising, as FOOH ads are here to stay, offering endless possibilities for engaging audiences. If you want to see more examples check out this article.
