Electric Mountain Festival Mixed Reality | Event Promotion

• Event • Animation • VFX • FOOH •

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General Info

Ötztal tourism approached in need of promotion material for the Electric Mountain Festival in Sölden. We assest the target group and came up with 3 mixed reality concepts - one of them was a gigantic glove inviting festival guests to come and enjoy the their time at the Festival.

Why?

Using the enhanced reach of Mixed Reality concepts to promote an event.

Technical Challenges

Working with a motion capture suite/ gloves. Adjusting the gloves so the movement seems natural.