artsy circle illustration

CGI Compositing: Mixing Reality With Your Imagination

Posted by Moritz Lumetsberger on 5. September 2023

The digital age has brought forth a myriad of innovations, and among the most transformative are CGI and Mixed Reality. These technologies, especially CGI Compositing, have redefined the boundaries of content creation, offering unparalleled opportunities for storytelling. But what makes CGI Compositing stand out in the vast sea of digital innovations?

CGI Compositing: The Game-Changer

mixed reality picture showing cgi compositing in a real video shot

Computer-Generated Imagery, or CGI, has revolutionized the way content creators visualize their ideas. It allows for the creation of visuals that transcend the constraints of reality. From the fantastical landscapes we see in movies to the hyper-realistic product demonstrations in advertisements, CGI offers limitless possibilities. The real magic of CGI lies in its ability to immerse the audience, making them forget the distinction between reality and fiction. With the rise of Mixed Reality Videos, products can now be placed in virtually any environment, blurring the lines between the real and the virtual.

Mixed Reality: The New Frontier in Advertising

While CGI offers an escape from reality, Mixed Reality (MR) seamlessly blends the real and virtual worlds. MR creates interactive environments where physical and digital objects coexist, enhancing user experiences and making them more immersive and engaging. For brands, this means a unique opportunity for storytelling, allowing them to craft interactive narratives where users can actively participate, forging a deeper connection with the content.

The Rise of Fake OOH and Its Impact on CGI Compositing

2023 marked the emergence of "Fake Out Of Home advertising" or Fake OOH. These are essentially Mixed Reality Videos that combine real footage with computer-generated imagery (CGI). In simpler terms, it's about tracking 3D objects in conventional videos. While the concept of CGI isn't new (Hollywood has been using it for decades), its application in advertising, especially in the form of Fake OOH, is gaining traction. Brands are leveraging this technique to create ads that stand out and go viral organically, especially on platforms like TikTok and Instagram.

The Potential and Challenges of CGI Compositing


By loading the video, you agree to Vimeo's privacy policy.
Learn more

Load video

CGI Compositing - Ugis Döner in Vienna

The potential of CGI and MR is undeniable. However, they come with their set of challenges. High-quality CGI and MR content require significant resources, both in terms of technology and expertise. Striking the right balance between reality and virtual elements is crucial to ensure the content remains relatable and authentic. The debate around the authenticity of CGI in advertising continues, but what's clear is that its success depends on execution, brand alignment, and audience engagement.


Innovations like CGI and Mixed Reality are blurring the lines between reality and imagination. For content creators, these tools offer an exciting playground to experiment and innovate, pushing the boundaries of storytelling. As the digital landscape evolves, CGI Compositing will undoubtedly play a pivotal role in shaping the future of content creation.



Follow the button to our Contact Us or FAQ.