Billa Gorilla | FOOH AD

• CGI • Animation • VFX • FOOH •
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General Info

Tante Emma Werbeagentur GmbH came to us for a Fake Out Of Home Ad for Billa AG. The idea was to stage a computer generated Billa Gorilla that just comes out of the new Billa Pflanzilla store in Vienna. The project has been accomplished in close collaboration with Philipp Erkinger.

Why?
Using Fake Out Of Home Advertising to get viral attention for Billa Pflanzilla.
Technical Challenges
Incorporating Billa Gorilla 's movements and reactions into the video footage to synchronize with the people's reactions.

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